Possible things that might affect the quality .

These are some of the different things that may effect the quality of the video , both with the camera and the settings which I will have to change to get the best quality but also the external factors like the light and the handling on the camera (Satiability).

Lighting

When it comes to low level light situations And this is with any type of camera, having enough and right amount of light is crucial to the end result because if there isn't enough light for the camera and resulting in lower quality so for the video to look the best a high ray of natural light would definitely make the quality and the video look better which is why in music videos they use props to make the natural light bounce onto the artist or they would use lamps at a low wattage to create shadow / make the actor stand out . 


Shutter speed

The shutter speed is the length of time that the shutter is left open. The scale used is easier to understand and because speeds are measured in fractions of a second the Faster the shutter would ensure a  pin-sharp pictures no matter how unsteady your grip on the camera or if your moving because its is 100x faster then the movements of your body but if move very quickly it could make the image blurry but normally it doesn't effect the shot and how fast the subject is moving another thing that it depends on how large the lens and how much light and image the camera can pick up but sometimes it comes down to how good you are with the camera and with Slow shutter speeds and it tends to blur movement slowing down and limiting you to specific shots but can be used for creative effects.

Frame rates

The frame rate is the number of frames or images that are projected or displayed per second, Lower frame rate results in a choppier  playback, most of the time 24 frames per second allows  viewers to perceive smooth playback but it can go up to 60 frames which would make it more of a professional look with more detail with more detail , colours and crisper look  but the file would be more larger and could lag on video and take a much longer time to process.

Depth-of-Field

Shallow depth of field, is basically The distance between the nearest and the furthest objects that give an image, judged to be in focus in a camera and most people to change this could put the lens on manual focus playing around with the zoom and focus at the end of the camera to find the image that suits them the most but also during this type of skill that effect the look of the image.Another setting that some people change is the ISO setting which can range from 100-32000 ,the higher the ISO makes the quality sometimes better but if it goes up to high the shot can become more Grainy and less attractive, needing more light for a better photo.

Stability

There are many techniques used to reduce blurring associated with the motion of a camera during exposure ,there are also some equipment that is used reduce the blurring or the shaking of the camera such as tripods or Steadicam that make sure it doesn't shake as much by giving the person involved in the recording more leverage or help in moving the camera more smoothly during the pan and tracking shots and this can be important during production to make the shots look professional and fit the purpose of the shots in the video .

Costume .

 There are many different type of how to look in hip hop videos and iv got three photos of the different variations of looks and how the stars of hip hop culture of presented during video.

In the first photo its shows them wearing large amount of jewellery , back jumper and leather jacket with shades on but I think when comparing it back to my music song and lyrics he says that he doesn't have a lot of money so I cant really dress the actors in high end clothes just wouldn't look right so I don't think its the look .

 
In the second photo there are three different choices of the outfits and I notice that its all lower class and less expensive types compared with the last photo , more casual wear with the jeans , trainers and shirts and jumpers it gives a large amount of choice and when thinking about these outfits in relation to my song I think that these type of outfits would work and give a good look throughout the video not looking odd or out of place .

When looking at the third photo and comparing them to the other outfits I notice that this one is cheaper and give a stereotypical look not really something I was aiming to look for but it could be implemented just to bring one of the stereotypes to the music video widening the audience range and demographics but I would only use this type of look for one of the actors in the video and I think that I could work for the second half of the video to change up the look and make it more interesting because normally you would have to different classes of people mixing during music video and they would all be the same but I would have to ask other people about the idea just to see how they would interpret the image .overall I think that I would be going for number 2,3 costume and the looks , using the 2nd one during the start of the video and the 3 one at the end of the video when the second artist comes in and does him duet/solo .

 



 

 





Weather -(1)

Wanting to shoot the video in the holidays in three weeks , not wanting it to be windy or raining I am looking for the weather just right and for my video either cloudy or spells of sun because its not a summer video and more dark and gloomy just so it don't have to apply filters or change the colouration throughout the video and because its getting closer to winter I think that its not going to be that hard or have the right conditions for my music video and I have screenshot the met office website but unfortunately there isn't a weather forecast for that date but give a abbreviation or a guess of what I could be like .

Locations List and Recces.– recces of a variety of possible locations.

These are the various different possible location's that I wish to use , they might not fit the normal conventions but they are in the range of 2-10 miles of my location and having to ask other people  to perform in my video has limited the range because it is a lot to ask but I feel that with the type of shots and locations that I have here ill be able to create the video and below is each location just with different angle to the location.

Location one is a tunnel with low lighting , dirty walls and floor and matches the conventions of the music video and I think that I would be able to take segments out of this into my video .

These photos are location two and it is basically a long straight with loads of run down garages on a old broken road with barbed wire and other object and I was thinking that I could implement various different shots from this place and use it during my video to good effect .

In location three below there are I thought that using a narrow path that's tight with low light and I feel that I would be able to create a good depth of field and angles to make the artist look bigger and better throughout the scene and more enclosed and determined and could be more towards the end of the video .

 
 
 

This is location four and I feel that this location would be used more at the start of the video because it would connote with the lyrics and how he is on his own away from everyone else trying to do his own thing but still has the conventions of the hip hop look and how it might feel but I would use to many wide angle shots possibly just close ups and high to low angle shots.

 

The final location number five is just like number one but more larger and has more character and could be used to do longer shots like tracking and panning shots but also moving with the artist to show lip syncing and other effects , this location also has low light and fits the conventions.

Different font from different websites .

These are various different hip hop artists varying from Nelly , Pharrel Williams , Kanye west , TY , TI , 2 Chains and drake and there websites titles fonts and look at the different variations.

I was looking at the different variation between different text and because I know what type of music hip hop that they advertise I will know how the font relates rather then the design and the way it looks and with Nellys website font is bold and making me as the user, more aware of the websites content but over time could get less attractive and making it less interesting to the user ,putting the audiences off but on the other hand I realised that the designers probably used it so more people recognise and its like one of his visual images , statement or image ''bold''.

When looking at Pharrel Williams website, the text is bold but is toned down a little and less in your face, more official with a sci-fi feel to it , making me want to go and visit the website rather then turn away and I'm more intrigued from the first look and when thinking about using it with my website I thought that it would suit the look which I am trying to create rather then Nellys .
 

when looking at Kanye's website , I noticed that the text was slanted and bold with some effects to the text looks like it has been specially designed for his tour or website , looking at the whole front cover I noticed that its not complicated having the text on its  own in the middle of the screen and I think that it resembles himself and his music , comparing it to the other two websites I realise that the text or look of it resembles the artist and this is in-between the two.

This one Is just like the one above but its has different colourisation with much more aggressive colours gives you the hits that they want to drag more people into the website rather then the one below and also looks like a movie banner rather then music website.

The second banner is much more simple but having the bold logo and comparing that to the other websites its much more simpler not wanting attention or attraction from the audience .

 Overall from looking at these different websites and the type of fonts that they use , it is normally linked with style of the hip hop genre and how that it effects the look of the website , I feel that the logo and font give a good indication about how the music and feel how the audience would interpret the information from first glance I noticed that there are different version of bold text and choosing the right one is important for both the general font and the Logo and when looking at these various website I noticed that there mostly bold but with different font sizes to suit the website or interchanging the colours .


 

Analysing my music lyrics.(1)

 Thought that I would analyse my song to see if it has anything that I could put in my video at specific parts to make it better quality and have more conventions.

 

List of people involved, especially those who will appear in your video(1)

In my record there are two people that are in my song so I am having to find two people to fit the part and it wasn't too hard because most people don't mind lending a hand to perform and help out a friend in creating a video for my A-levels.

When planning the people involved I was thinking of using one of my friends Connor and I thought about asking him because he lives close , I know he wont let me down and enjoys the type of music in my music video and when I have planned the outfit for him it he'll definitely look the part.

For the second artist it was a little more difficult because I want to have a different location and asking people to come to Mansfield or Nottingham can be a big ask so I have considered acting in the video myself and writing down the information like the different angles shots and the type of lyrics each shot and how to move the camera to get the best effect and meaning , I would therefore do this to make it easy for them to follow my planning and have the same effect as if I was doing it and I know some people that also do the same course and I'm confident that they would help.

Shooting schedule (1)

When thinking about the shooting schedule I was wanting to start the shooting of my video in a couple of weeks after iv finished all my planning and was thinking of possibly starting the video in the just before the half term 18-30th of October,  when iv got loads of free time to record the footage and it gives me time to travel to different locations and correct any wrong shots or I don't agree with the quality of the video and when I get back It would give me a chance to finish the website and make the digital pack and some other blog posts .


 

Different Designs for my website .

I have Been looking at different designs for my website and mixing the colours that would look the part for my music video but also have the right conventions.

The first website which I looked is the one below and this website has a photo in the background which is one of the locations and I decided on then having the main block in the middle of the website as grey but transparent letting you look through the background but could get hard to read different fonts and have to choose bright colours that don't mix with the website .

The second website which I was designing was a little similar with the background image staying the same and have some of the titles and fonts the same colour but thought that I would go for a different approach by changing it into a darker and more of a hip hop theme but keeping the lightness and the purity of the song and the artist which is why I am more drawn to this more than the other one because it has more feature connoting hip hop.

Music videos (2) linking to websites.

Drake holding on we're going

Going to look if the websites and the music videos have a connection because drake seems confident and speaks about his life and some people comparing him to others .

Looking at this music video from the start he creates small movies type of video leading up to the song and when it actually gets to the song it comes up with large titles, carrying on the film type video and then it fades and the song comes on with slow motion showing himself surrounded by men in black suits going into a large house, this shows many different connotations such as power , wealth and confidence and this is also shown on the website with the simple borders and quotes backing his talent up by other producers and song writers through history and then throughout the rest of the video his aim is to get the woman back who he loves this showing that he'll do anything to get what he wants and comparing this to the website it does show why he doesn't need to attract or entertain people on his website and also the simplicity of the website is shown in the slow simple angle and shots which are used with editing .

(Not analysing the video just seeing if the video connotes with the website )



Kendrick Lamar

When looking at this video and comparing it to the website I think that it does have a familiar connection because this video is much faster has more shots and angles , greater amount of location during the video and different types of editing in the video, it is much different to drakes video and with intertextuality and connotations of power and money with the jewellery around his neck and when looking at the types of clothing that he is wearing it doesn't normally fit with the typical stereotypical hip hop artist that you are used to seeing but because he is more commercialised this would have quickened the process of popularity.

Overall the songs connote with the website and shows what type of a singer that they are so it easy to give general opinions over artist but sometimes there is one that isn't the typically easy to judge .

Looking at these two artist website and how the music is related it good for my research because my track is much slower then Kendrick and the same as drakes or similar so I think that it just backs up my decision to create a website more like drakes then Kendrick's or website 3.

Website research .

Started to look at website designs for my artist and used WIX website because it was the most easy to use and it gave the largest variation of websites for me to choose from when looking at music website design.

The first one which I looked at was very simple, you were able to have the name at the top, the background being transparent but having the option to change it and many different fonts to suit the genre and when I first loaded it up I liked the look of the webpage but maybe it was too bare and needed a lot of work because but might suit my one song .

 

 
This website looked a lot more professional with the photos changing and the small task bar and not much else surrounding the page and I don't think I liked this one that much because I don't think that it connected with my genre and wouldn't look right .

This was another website that i was going to use because of the first page it has the video making you become more attracted to the website and if you enjoyed it there would be more chance of them going more into the website and viewing other content but i would have to change the colours because they don't connote with the genre or anything to do with hip hop .



Looking at this website I think this page isn't designed very well and the colours are not the most attractive and don't think that it would work for my music video because I have already had a go with the settings and don't think it would suit the genre when comparing to other hip hop websites like jay z and lil .



Following on from Digital pack looking at the two hip hop artists websites compared to the one that I have chosen and I have chosen number 1 and 3 , The two artist that I looked at were jay z and lil w and because their website wont load and are changing ''Under construction''  I am going have a look at someone else's website for example ''drake 'and compare them to the layouts above and what I would need to change to have the same conventions as them official hip hop websites .

From first looks at the website I notice that it has his new album cover as the background , very simple with a small description and kind of a quote from someone comparing him to someone in Hollywood called Marvin Gaye . Has two task bars with the same links on just giving you two options for the audience depending on which type of platform their on and what is easiest for them and when comparing my two website to this I feel that website one is more similar because it has more simplicity and less going on just straight forward with less detail just shows the artist itself and not trying to sell or attract the audience ,  for instance with drake I think that he must not care about the commercialized side to his music and thinks that he's already sold himself and doesn't need to try and attract more people, secondly this screenshot of drake is nothing like number 3 ,which is more full of different pages links and videos embedded into the webpage I think that there is to much going on and is trying to fit too much in to attract and entertain the audience.

 

When looking at this website I noticed that It was much more full, has many different images and advertisement's all over the webpage just like website ''3'' and when comparing this to drakes and the things about saying he doesn't need to advertise because he knows he will be able to sell its the total opposite with Kendrick Lamar and he needs to get his name out there to the world and could say he is a niche market not having a wide audience which is why he has to do it to make more money and become bigger and he also makes tracks that cause arguments within the industry to create media attraction and its a cleaver strategy but most other artist have done this in the past , when looking at this for creating my website I don't think that I will be making a website like number 3 layout and more like number 1 and drakes website simple but effective for the same reason to distribute good quality music .

Overall after looking at these definitely two different websites I would say that in the making of my website for my artist I would like to do website one like drakes because it is much more simple and specific less hassle just simple advertising of the artist and the track.

Split screen effect editing .

Finding a video online that shows me how to do split screen editing and it seems quite hard but with some practice it should become easier , I want to use something like this effect during my video to get different angles on the artist but also make it more entertaining but doing many different technique's.

Documentation of props for the mise en scene.

Spray paint : Spray pain is linked with graffiti and this expresses different types of messages and a whole genre of artistic expression that they cant normally show in in lyrical messages more in physical messages , spray painting on walls to create messages which is why it is mostly seen in videos in Hip Hop because of there rank in society and their  demegraphic which is why i was thinking of using this in my video or have graffiti around .

Alcoholic beverage, when looking at these in music videos they normally talk about being drunk and look like they have had some alcohol because of the way they speak and act , there are many Different type of large boose bottles that i could use during my music video , he could be holding it but rather not because the actors during my video would be underage and it would be inappropriate .

Money, In most different hip hop videos they use Fake money to show a sign of power ,contoll and there accomplishments and they use this to show other artist they made it to the top and have money to flash around making large industrial videos with professionalss and in some hip hop videos it can become threats .

Digipak.2

Digipak is a patented style of CD and Digipak-style packaging is often used for CD singles or special editions of CD albums that are special edition like the last albums of specific bands or artist that have died the michel jackson , but sometimes they are less vulnerable to cracking than a jewel case, the disc tray inside the package break and could cause the disk to be damaged.

Manufacturers and different companys decided to introduce new products for their digipaks and this also reduced the environmental impact by 50% and reducing the cost for them and the customers, they did this by changing the compound of digipak by introducing recycled components into its trays and on the outside by making some of the Digipaks cardboard and more plastic .

Documentation of equipment which you need

Camera , to record the footage we need for the video but in my video I am going to be using the Sony x58 with a adjustable lenses for different angle and shots and shoots in 1080p with beautiful quality.

 microphone, Could use a separate microphone or the one in the camera  but because the artist Is lip syncing so the sound track will go on top of the actual sound footage making no need for the microphone but could use if for another video ''the making'' of the music video and interview the actors and artist to be for their opinion on how its been.

Lighting equipment, Could use different light equipment but my shots are going to be done in the day or maybe a cloudy misty day for a better effect so wouldn't really need it but could use a lamp or torches.

Accessories many different accessories for instance batteries because you wouldn't want to run out of power half way through the shoot , Memory cards so you don't fill up the card and having to stop the shoot just take more then more for safety , could have different types of lenses for effects to the shots and could have other things such as stabilisers , focus aids and auto recording devices that could make it a little easier.

 

 Tripod , for the camera to sit on and for the best shots I would need this for satiability and control over the shots because we are going for a more professional finish and are egger to stay away from hand held shots which can be shaky at times and unbalanced with the focus and light.

Script for lyrics, would definitely need this because as we go through the video shots the artist would need to know what to say to make the lip syncing better but also it would make the process quicker and less trouble having to go over the video listening to it again and again so if we have this script we would just look at each line and rehearse it before recording.

Representation of people/groups in your video – how are you representing groups

• I think the things that I will  appeal to the audience with good represent giving  the right meaning off from the artist and not going into the stereotypical gangsta/hip hop artist but more of a casual hip hop vibe and this will be done with the different type of clothing for instance large clothing big coat , large baggy jeans and a peak cap with some jewellery to show money and confidence or the smarter look with tight jeans , t-shirt and small coat or hoody .

• During the video I will tell the artist how he acts in the camera and the type of vibe which I want during the video so it links to the type of music we're recording and not to look stupid it would be mostly slow movements nothing to quick .

• Making the location more believable and authentic to the artist and genre so the audience can connect to the artist and audience and enjoying the video more because the location is better and they will concentrate more on the little details that might need adjusting.

Different fonts for the text.

I Was thinking of using these two different effects, both of them are overlays that are on top of the video but the first one is a little more transparent compared the second one and I am thinking of using these either when the location changes or a new artist of singer comes in the filming to present him or any significant words come in and for this I Would use either adobe premier or adobe after effects cs6 .

TY (Rapper and producer) Different screen shots .

Iv Looked at some of his videos and I like the feel and the way he has created the video with the different shots and the build up throughout the video to have a good effect on the audience to keep them watching and more interested in the music video rather then boring or having no connection to the lyrics at all and I think that I might take some of the different technique aspects of his videos and ideas use then in mine for a better effect and professional look.


In the mid 1990s, he was involved in the Ghetto Grammar Organisation and it was here that his interest in poetry and rapping peaked. Chijioke began his musical career in a band with Kiss FM DJ, releasing a 7 track EP on Wayward Records in 1998.

Going to screen grab different angle and shots during the videos to get more ideas and aspiration's for my video.

I like the establishing shot and the text and the start of the video telling you that the video has started but it catches you attention more rather then boring normal establishing shots and this would also be more at the start of the video but could used more to the end .

like this shots because it has the establishing shot but keeping the image of him in the background like they are layering the two images together and I could use this during the chorus to change locations and would use this just during the start of my video one's of twice .

4 way split screen or multi , quad split screen

I like this in the video because it splits the screen making the video different to the other hip hop videos and more new rather then old hip hop which my song going against the conventions but I think I might do it to make it more interesting .





Its the same effect but gives more angles in the same shots creating more meaning because it shots not just one angle to the artist but three and other shots like this but with the larger full screen shots I would do Several different wide angle shots of different locations which I would put I different parts throughout the video so its not just straight close ups and high and low angle shots .